We want to help you build a fitness family
that’s thick as thieves and fit as can be.

Pat Barber

Back in 2003, I was working as a room service attendant at a Santa Cruz hotel and deciding what to do with myself. I decided to apply to be a sheriff, however, at the same time, I was also getting pretty pumped about this workout thing I was doing called CrossFit. Later, I would fail the oral interview portion of the sheriff’s exam because they thought I was more interested in CrossFit than joining the police force. I was bummed and stunned at the time but in retrospect, I think they were right.

My real journey with CrossFit began shortly after that when I got hired to work for filming and editing video. I would later make my way from behind the camera to in front of it, coaching, and training in many of the early videos. In 2008, at the Aromas Ranch, I competed in my first CrossFit Games. Since then, I’ve competed in the Games 6 times, helped my wife run the first CrossFit affiliate in New Zealand, and returned to the States to help Jason Khalipa grow and lead the NorCal empire. I have also continued to train and develop coaches for NorCal CrossFit and as part of the L1 and L2 staff for; in fact, I’ve probably put over 15,000 people through their CrossFit L1’s over the past several years.

So, as you can see, my experiences with CrossFit have been varied… a little of this and a little of that… I’m an athlete, a Level 4 Coach, a media guy, and runner of coaching development programs.

I’m also a husband and father who loves surfing, Magic: The Gathering, potato chips and hanging with my two boys whenever possible. I do not love L-Sits. Or cooked lemons.

I started Warmup & Workout with Taz to help gyms be better so they can help people be better. The more gyms we help the more lives will be changed by this amazing tool we have called CrossFit.


Coaching and Accreditation History

  • CrossFit Level 4 Coach
  • CrossFit Gymnastics, Weightlifting, Kids, Endurance, Spear
  • CrossFit Staff on both Level 1 and Level 2
  • Coach at CrossFit Santa Cruz
  • Coach at CrossFit New Zealand
  • Coach/Operator at NorCal CrossFit San Jose
  • Head of Coaches Development at NorCal CrossFit

CrossFit Games Competition History

  • 2008 CrossFit Games Individual 4th Place
  • 2009 CrossFit Games Individual 36th Place
  • 2010 CrossFit Games Team CrossFit New Zealand 21st Place
  • 2011 CrossFit Games Individual 8th Place
  • 2014 CrossFit Games Team NorCal 5th place
  • 2015 CrossFit Games Team Norcal 10th place

Taz Barber

Growing up, I was the kid who played every sport my school offered. You could say fitness was my life. Then in 2007, a fellow sports-science-geek stumbled across a few CrossFit videos online and coerced me into giving it a try. We did the workouts on our own at a gym and thought the whole thing was really silly.

But somehow we kept coming back to it. At the time, I was following sports-specific training for sprint kayaking, but I threw in some CrossFit as an experiment. I got stronger in those first 3 months than I had in the previous 4 years of regular strength training, so… I was hooked. A few months later, my friend and I opened the very first CrossFit affiliate in New Zealand.

Ten years, 3 CrossFit Games, a Husband and two kids later, and CrossFit is still one of the most important parts of my life. Before we started WUWO, I had already been programming and Session Planning for 8 years, so it felt like a natural progression to continue to grow and learn within our own space and business. I love making our affiliates lives better by giving them the tools to focus on their coaching. When I am not at my computer, I’m watching my boys grow or experimenting in the kitchen. Being in or near the water is what makes me the happiest.


Coaching and Accreditation History

  • CrossFit Level 2 Coach
  • BSc in Sport Science – University of Auckland
  • BA in Psychology – University of Auckland
  • Owner and Coach at CrossFit New Zealand (est. 2008)
  • Level 1 Seminar Staff team
  • Coach/Operator at NorCal CrossFit San Jose
  • Co-Head of Coaches Development at NorCal CrossFit

CrossFit Games Competition History

  • 2009 Australasian CrossFit Games 1st Place
  • 2009 World CrossFit Games Team CFNZ
  • 2010 World CrossFit Games Team CFNZ
  • 2014 CrossFit Games Team Norcal 5th Place

Chad Vaughn

With over 16 years of experience in competition and programming, I am a 2-time Olympian, 9-time National Champion, Multi-Time International medalist including the overall gold medal at the 2003 Pan American Games, and the American Record Holder in the Clean and Jerk for the 77kg weight class in the sport of Weightlifting.

I have been involved in CrossFit since 2010, coaching weekly weightlifting classes, programming for every level of athlete, and leading seminars, in addition to leading weightlifting segments within many athlete’s camps throughout the world. I’ve also written a number of articles for the CrossFit Journal, with more content always in the works. Married to fellow Elite level Weightlifter and CrossFit Weightlifting Coach, Jodi Vaughn, and father to beautiful little Ella.

Coaching and Accreditation History

  • CrossFit Level 1 Coach
  • CrossFit Weightlifting
  • 2-time Olympian
  • 9-time National Champion
  • Multi-time International medalist including the overall gold medal at the 2003 Pan American Games
  • American Record Holder in the Clean and Jerk for the 77kg weight class in the sport of Weightlifting

Matt Lodin

I have been a member of CrossFit’s seminar staff for over 5 years (I instruct the L1 and L2 seminars). I have been a coach since 2005, coaching CrossFit since 2009, after graduating with a bachelor’s degree in human development from the University of California, San Diego. I am currently the coach/manager of the CrossFit Headquarters affiliate in San Diego, CA.

I have competed at 6 regionals throughout the years, with my best finish at 5th place as both an individual and on a team. While competitive fitness will always be an interest, my true passion is helping the next generation get a head start on their health and fitness. Four years ago, after leaving our former professions of teaching, my wife and I began a Kids and Teens program to pursue that passion. Our goal is to give kids the knowledge and tools they need to build a foundation of fitness to lead happy, healthy lives.

Coaching and Accreditation History

  • CrossFit Level 3 Coach
  • CrossFit Staff on both L1 and L2
  • CrossFit Kids, Masters, Adaptive Training, Dumbbell, Flexibility
  • Coach/Manager at CrossFit Headquarters affiliate
  • B.S. in Human Development from University of California, San Diego

Cheryl Licon

I was introduced to CrossFit back in 2009 in college working at UCLA’s John Wooden Center. My friends and I were the misfits in the globo gym doing Fran on the monkey bars with barbells pre-loaded with weights. My fascination and obsession with evidence-based, community fitness perpetuated as I joined my first gym in 2010, CrossFit Santa Clara, and then became part of the coaching crew, and eventually managing the facility and developing its coaches.

Over my years of participating in and watching people grow, both physically and mentally, in CrossFit, I have seen unparalleled results to transform lives for the better. I love being a part of this community, not only because lifetime relationships are developed, but every day is a pursuit for longevity, health, happiness, and a notion that the unknown and unknowable humbles the soul and provides perspective to the trials and tribulations of life.

Coaching and Accreditation History

  • CrossFit Level 2 Coach
  • CrossFit Weightlifting
  • Coach/Operator at NorCal CrossFit Santa Clara
  • Head of Coaching Development at NorCal CrossFit Santa Clara

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Our Values and Beliefs

As coaches and coaching developers, we know that successful gyms are built on the backs of good coaches, who create amazing communities, so we want to support those ecosystems by giving coaches the tools they need to level-up their game. Read more...

Coaching Development

Session planning is more than just programming. Each plan includes coaching tips and strategies, the “why” behind the workout, scales and so on. These plans are meant to be used as a coaching development tool. Read more…