Coaching Development

How our plans make life easier and your product better

Coaches are your bread and butter

We believe building better affiliates starts by building better coaches. But figuring out how to do that — how to take coaches from good to great — can be a rabbit hole.

Affiliates focused on the long game always want to know how to turn good coaches into stellar coaches because they understand that coaching is the real product they're selling.

Our response to How do I do coaching development? is that there’s no one right way to start or run a coaching development program. Building better coaches doesn’t happen as the result of one thing. It’s a combination of several ingredients, but exploring these questions can help get you on the right track:

  1. Do you have a clear company vision and value structure that all the coaches are aware of and have bought into? Your team should know and share your beliefs. Do they know why you opened a facility? Do the coaches share your ‘why,' purpose, or reason for showing up? Is what's meaningful to you meaningful to them? Do they believe in your vision? Or genuine CrossFit? The goal is to hire people who share your values, people who believe what you believe and want to give their energy to co-creating that vision. We often ask ourselves What's the new normal we want to create? And then check-in to see if our coaches are onboard with creating that reality.
  2. Do your coaches coach the full hour? From warmup to skill work to cool down? Not just during the workout.
  3. Do your coaches use the same plan, or are they all making stuff up on the fly? Are your classes consistent from coach-to-coach? Does the coaching feel stale?

Session planning is more than just programming.

A session plan is an efficient and effective template for coaching a class.

When you sign up with an online programming service, what you often get is pretty barebones. Programming is typically a warmup and a workout. Sometimes the warmup is customized for the day, but that’s not always the case.

Session plans are much more detailed. They include scales, substitutions, modifications, coaching tips and strategies, the “why” behind the workout and time breakdowns. In other words, each plan is a complete roadmap for how to coach a class. We take all of this work off the shoulders of your coaches so they can focus on the delivery and what they do best: coaching.

This level of detail makes life so much easier on gym owners and coaches. Owners can relax and breathe easy knowing their team has everything they need to succeed. And coaches can feel confident in their capacity to deliver a great experience and continuous progress while keeping everyone safe.

Which brings us to the other major difference between session planning and programming: Session plans are a 2-in-1 solution because you get programming and a coaching development tool in one platform.


Session plans skill-up coaches and lighten the load of owners and managers.

It doesn't matter if the coach is a lifer or part-timer, session plans will build their skills and confidence and help them become a much more effective coach.

We write session plans to be used as a coaching development tool. They are not just programming. They are study guides. As coaches read through the plans, they learn new ways to teach movements, they are forced beyond their comfort zones, they are stripped of their default substitutions and scales, they are challenged to coach differently. No more ruts, no more deja vu.

We give coaches the focus of the day, the “why” behind the workout, scales that preserve the stimulus, goals for each skill level, details, explanations, and briefs.

We also include a daily brief video where Pat, an L4 CrossFit coach, gives you the game plan for the day so you can see how he'd do things if he was there with you.

Here's a sample coaching video to give you an idea of what you can expect:

You get one of these videos with every session plan.

Beyond daily "Coaching Corner" videos, there is a section in all the session plans titled 'For Further Study,' where we include articles and videos that are relevant to the session. So, if the session includes running, you'll have additional material on breathing while running, running mobility, or something similar. The idea is to give coaches the resources they need if they want to go deeper. These articles are also often on things like communication, emotional intelligence, and topics that go beyond just fitness. By building competencies in these things, coaches can be your allies in creating more positive cultures and communities that everyone wants to be a part of.

Part-time coaches can skim the plans to quickly find scales and substitutions. They have everything written out for them — the warmup, etc. — so they don’t have to come up with anything on the fly. They can watch quick movement demo videos to make sure they’re coaching something correctly. They can use the template and then throw their personality into it to make it their own thing. This gives them the structure and order they need while also keeping the product consistent from the client's perspective, which owners benefit from too.

The more dedicated "lifer" coaches can do all of that and more. They can study the plans and use them as a learning device. We give them everything they need to geek out and get into the nitty-gritty of how we’d coach the day and why we programmed it the way we did. To give you an idea of how much information you get every day, one month of session plans will usually export to a 70 - 90 page PDF. On average, that’s about 2 - 3 pages per day.

Regardless of how much effort coaches put into it, both groups (part-timers and lifers) will get something out of using our session plans.

Your members do too. They get more consistency from class-to-class and coach-to-coach. It's amazing how something so simple can make such an impact on your growth and retention.

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CrossFit Works

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