Know What You’re Selling

Pat Barber Coaching, Culture, Gym Management

Humans are emotional beings. Meaning makers. Storytelling animals. ⠀

Which is something to remember when we’re talking about why we do what we do. And why people should care.⠀

As a coach, what are you really offering?⠀

As a facility owner, what are you selling? Why does your gym really exist? ⠀

How can you reframe it so that people can truly connect with it?


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About the Author
Pat Barber

Pat Barber

You might know me from the CrossFit Games, where I’ve competed since 2008, but I have also been the Head of Coaches Development for one of the largest CrossFits in the world. I have the honor of being one of the few L4 coaches, and I still love teaching L1s and L2s for CFHQ (I’ve put about 15,000 coaches through their L1’s). I'm husband to the most wonderful woman in the world, and a father who loves surfing, Magic: The Gathering, knife making and good coffee.

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