The biggest trap an evaluator can fall into is: “Are they me?” That is, do they coach exactly as I coach? Instead, you should be evaluating their effectiveness as a coach and whether or not they actually connect with the people in front of them. Ultimately, it’s about how well people respond to them.
This video goes into what I’ve learned after years of evaluating coaches.
I’ve also created a Coach Evaluation Checklist to help you look for specific elements while observing coaches.