My thoughts on why there’s so much confusion about what CrossFit is, and what it all means for coaches and programmers.
CrossFit has changed so much in the past decade that it can be helpful to consider our history, remember how things have evolved within and alongside CrossFit, and think about the full context of what happens to anything when it moves from the fringes to the masses.
We’ve received a lot of questions about 30-minute CrossFit classes — bootcamps, low-gear workouts, etc. — and we’d like to share our thoughts on where they fit in an affiliate space. Then, if you’ve stuck around, we’d like to tell you a little about our new program.
Ask yourself why you want to start a 30-minute CrossFit class. What’s its purpose or end state?
Is it a stepping stone to a regular class membership? Are you trying to lower barriers and make your gym more welcoming to outsiders? Are you trying to build trust and get people to buy-in?
These classes are not long-term solutions. People don’t stay with these programs for years and years. So how will you move them up? Can you run 30-min classes alongside normal classes so people can see what those sessions are like?
Do you need this program to create significant revenue?
Will you use it as a funnel to get more people through the door and then convert them to a regular membership? What does that funnel look like, and what systems will you put in place to track members and help them graduate?
And, if you plan to use these classes for retention (that is, to keep people around who might not have the time to work out for a full hour right now), how does this program deliver what they need? If you want to offer a solution for people who love your gym but are experiencing some big changes — changing careers, having new kiddos, caretaking for parents, etc. — this can be a great program for those transition times in life, or a bonus/perk for regular paying members who might want to do both the 30-min classes and regular 60-min classes.
Our New Program
There have been a lot of transitions for us over the past few years. Recently, we brought our third child into the world. And with that, it’s become increasingly difficult to consistently make it into an affiliate to workout.
The reason why we haven’t entered the individual programming space, even though we’ve been coaching for quite some time, is that we couldn’t connect with it. Working out at home wasn’t our life.
But it is now.
To help others in those in-between times, we created Outside the Box. It’s 30-minute fitness (including a warmup) that you can do anywhere, and all you need to get started is a pair of dumbbells.
We believe that if you want to get the fittest you can be, you need to find a local CrossFit affiliate you like, and then regularly attend classes. But we also understand that for some people, that’s not possible. Maybe they’re short on time, on cash, or they live too far away.
So…why does this matter to affiliates and gym owners?
To find the workouts, log in to your Member Dashboard –> Info –> Member Resources –> Outside the Box.
We’ll post the workouts there every month so you can play around with them.
If you’re curious about how our beliefs and values translate to the 30-min fitness space, or why we’re offering individual programming now, here are some videos and blog posts that might help answer some of your questions:
This one’s for the WOD addicts, the fitness junkies, the two-a-dayers who never stop.
You’re probably not going to like what I have to say, but I’m saying it anyway with as much kindness as I can muster. Because someone needs to hold you accountable and to remind you to take responsibility for your own life.
If you’re burnt out, don’t jump to blaming CrossFit or your program before you self-reflect on your behavior.
Was a coach or program what truly led to burn out?
Or was it a series of choices and actions that you made?
Why do you feel like you need so much volume? What void are you trying to fill with fitness?
Just something to think about as we head into competition season.
Are you hearing complaints from members that your program doesn’t spend enough time on strength training?
This video is for non-biased programmers and facilities who have members who want a strength-biased program.
For coaches of WUWO or fellow GPP programs: We go into much more detail about why we’re a non-biased program and how to handle common criticisms (especially when switching from a strength + metcon model) on this page: Why We’re a Fitness-Biased Program.
Sometimes members don’t understand the intention behind the warmup section of a GPP program. They can get bored. This video tackles delivery of the warmup, education, purpose and how to have conversations with members about the warmup and GPP (which is especially important when a facility has transitioned from a strength + metcon model).
This is for coaches and trainers who are hearing things like “the workouts are not intense or hard enough” or “the workouts are too short.”
Coaches of WUWO or other GPP programs, we go into much more detail about why we’re a GPP program and how to handle common complaints (when switching from a strength + metcon model) on this page: Why We’re a Non-Biased Program
We also have an intensity test you can use when people complain that the workouts are too easy.
We hope these resources lead to more productive conversations with your members!