When we’re talking about gym culture, we’re talking about how you do things. It’s what you expect from your community, and what they can expect from you. It’s what makes people feel at home or amongst their people. ⠀
Culture is the set of shared attitudes, values and goals that characterize an organization.⠀
To us, it’s what builds and drives community. It’s what attracts the right members and coaches to your facility.⠀
We believe behaviors build culture, and then culture builds community.
To us, “behaviors” include all your systems, processes, words, traditions and actions.
And we think it’s important to reflect on these behaviors to see if they’re in alignment with the type of gym culture you want to steer. ⠀
This is just one way to check-in:
Let’s say that you’ve succeeded in building your ideal, or dream, gym culture. If your members were describing that culture to some friends over dinner, what words would they use? How would they explain it?⠀
If that’s not clicking for you, think about the type of community you’ve always wanted to be a part of. Now think of the culture that defines that community, that gives it shape. Culture is, in many ways, a container. What’s that container filled with?
Are your behaviors today laying the groundwork for your bigger vision for the future? Are your behaviors actively making your dream a reality? Think about all the little details of your facility, from the top down.
If we want our gym to be the home of the best CrossFit coaches around, then we have to ask ourselves these types of questions. And answer them honestly. With genuine self-reflection. And a willingness to face hard truths, without feeding our fragile egos.
We must care more about progress than perfection.